Carets News
Introducing the DETERMINATION Safety Boots: Bar...
Traditionally, work boots prioritize protection over comfort, sacrificing natural foot movement for safety. The Determination FG Boot challenges this convention by combining robust and lab-certified safety features with the key...
Introducing the DETERMINATION Safety Boots: Bar...
Traditionally, work boots prioritize protection over comfort, sacrificing natural foot movement for safety. The Determination FG Boot challenges this convention by combining robust and lab-certified safety features with the key...
Detailed Look at Artemis, our Point-Toe D’Orsay...
Introducing the Artemis Our company’s first product was a men’s cap-toe oxford, the most formal dress shoe for men. It’s in our DNA to take on the most formal and...
Detailed Look at Artemis, our Point-Toe D’Orsay...
Introducing the Artemis Our company’s first product was a men’s cap-toe oxford, the most formal dress shoe for men. It’s in our DNA to take on the most formal and...
Victoria Wingtip Paused; More Women's Styles Co...
You may have noticed that the Victoria Women's Wingtip is no longer available. If you have a pre-order for the Victoria, rest assured. We will still make your shoes and fulfill...
Victoria Wingtip Paused; More Women's Styles Co...
You may have noticed that the Victoria Women's Wingtip is no longer available. If you have a pre-order for the Victoria, rest assured. We will still make your shoes and fulfill...
Rare Colors & Sizes
Shop Men's Rare Colors & Sizes Shop Women's Rare Colors & Sizes In the past, we never had a cut-off date for pre-orders. We always ordered extra of every SKU,...
Rare Colors & Sizes
Shop Men's Rare Colors & Sizes Shop Women's Rare Colors & Sizes In the past, we never had a cut-off date for pre-orders. We always ordered extra of every SKU,...
Diving into the details of the Ares Boot
Mountain here, the founder and designer of Carets. I wanted to dive into 2 details of the Ares Derby Dress Boot that I think you’ll appreciate: the pull tab on...
Diving into the details of the Ares Boot
Mountain here, the founder and designer of Carets. I wanted to dive into 2 details of the Ares Derby Dress Boot that I think you’ll appreciate: the pull tab on...
Introducing the AURELIUS collection & Ares Derb...
Introducing Ares & Aurelius Mountain here - founder and designer of Carets. I’m proud to share with you the upcoming launch of a new product, 8 years in the making:...
Introducing the AURELIUS collection & Ares Derb...
Introducing Ares & Aurelius Mountain here - founder and designer of Carets. I’m proud to share with you the upcoming launch of a new product, 8 years in the making:...
Outlet Store: Carets for $100. Survey: Safety T...
Dear Primal Professional, Let me start by asking, how are you? In the last few emails, we've shared some of our struggles this year, and we know we're not alone...
Outlet Store: Carets for $100. Survey: Safety T...
Dear Primal Professional, Let me start by asking, how are you? In the last few emails, we've shared some of our struggles this year, and we know we're not alone...
$100 off COVID sale. Survey: Sneakers, Buckles,...
Dear Primal Professional, My apologies, it's been awhile. As with so many other businesses, COVID significantly impacted us. Before this month, we were very close to running out of money. The...
$100 off COVID sale. Survey: Sneakers, Buckles,...
Dear Primal Professional, My apologies, it's been awhile. As with so many other businesses, COVID significantly impacted us. Before this month, we were very close to running out of money. The...
Why we’re having our coronavirus sale.
The truth is, we’re not in a great position. When coronavirus hit, our sales dropped to record lows. This normally would be okay, but we had invested a lot of...
Why we’re having our coronavirus sale.
The truth is, we’re not in a great position. When coronavirus hit, our sales dropped to record lows. This normally would be okay, but we had invested a lot of...
Pre-orders Ship Early Dec. Outsole Gold Accents?
Dear Primal Professional, In the last newsletter, I requested testers for our women's shoes, announced our Ultimate Foot Health Giveaway, updated you on pre-orders, and asked if you knew any shoe stores...
Pre-orders Ship Early Dec. Outsole Gold Accents?
Dear Primal Professional, In the last newsletter, I requested testers for our women's shoes, announced our Ultimate Foot Health Giveaway, updated you on pre-orders, and asked if you knew any shoe stores...
How I got past feeling crappy if I didn't work ...
This article is written by Darius. Shame has been a big motivator for me since the beginning of my career. It’s because I've always compared myself to my brothers. Two...
How I got past feeling crappy if I didn't work ...
This article is written by Darius. Shame has been a big motivator for me since the beginning of my career. It’s because I've always compared myself to my brothers. Two...
Survey Results. Reviews. Get Featured On Our In...
In this newsletter, I'll go into:I. Expected Shoes?II. Survey ResultsIII. Get Featured on Our Instagram!IV. Style YouTuber -The Kavalier- Reviews CaretsV. Mountain Reviews the Vivobarefoot Ra II
Survey Results. Reviews. Get Featured On Our In...
In this newsletter, I'll go into:I. Expected Shoes?II. Survey ResultsIII. Get Featured on Our Instagram!IV. Style YouTuber -The Kavalier- Reviews CaretsV. Mountain Reviews the Vivobarefoot Ra II
Moving Barefoot Improves Your Mental and Emotio...
Hey everyone, Darius here. I’m excited to introduce Dr. Emily Splichal. I felt like Dr. Splichal has great insights into how being barefoot can increase both athletic and mental performance....
Moving Barefoot Improves Your Mental and Emotio...
Hey everyone, Darius here. I’m excited to introduce Dr. Emily Splichal. I felt like Dr. Splichal has great insights into how being barefoot can increase both athletic and mental performance....
HIRING: Outlet Store Manager (Work From Home, S...
I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own...
HIRING: Outlet Store Manager (Work From Home, S...
I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own...
The Best Barefoot Dress Shoes: Vivobarefoot Ra ...
On one hand, I think the Ra is the most foot-friendly shoe I have EVER worn, even considering athletic and casual styles! On the other hand, if I wanted to make a favorable...
The Best Barefoot Dress Shoes: Vivobarefoot Ra ...
On one hand, I think the Ra is the most foot-friendly shoe I have EVER worn, even considering athletic and casual styles! On the other hand, if I wanted to make a favorable...
Help Us Pick New Styles & Get $20. Plus, Our 1s...
In this newsletter, I'll go into:I. Expected Shoes?II. A Survey and $20 For You (Note: we are no longer taking responses for the survey)III. Our 1st Instagram Giveaway
Help Us Pick New Styles & Get $20. Plus, Our 1s...
In this newsletter, I'll go into:I. Expected Shoes?II. A Survey and $20 For You (Note: we are no longer taking responses for the survey)III. Our 1st Instagram Giveaway
December Promos. Dress Boots. V4's Shipped. 201...
In this newsletter, I'll go into:I. Shipping Now, Jan 2018, and Mar 2018II. Expecting Shoes?III. My MistakesIV. Dress Boot 01V. Win a Free Pair of Carets - Charity Competition
December Promos. Dress Boots. V4's Shipped. 201...
In this newsletter, I'll go into:I. Shipping Now, Jan 2018, and Mar 2018II. Expecting Shoes?III. My MistakesIV. Dress Boot 01V. Win a Free Pair of Carets - Charity Competition
Thanksgiving Promo & Confirm Address for V4 Pre...
In this newsletter, I'll go into:I. CaretsCo.ComII. V4 Stocked, Shipping Next Week. III. Pre-Orders Need to Confirm AddressIV. Gratitude & Thanksgiving Promos!V. Return Customer? You Have Credit!
Thanksgiving Promo & Confirm Address for V4 Pre...
In this newsletter, I'll go into:I. CaretsCo.ComII. V4 Stocked, Shipping Next Week. III. Pre-Orders Need to Confirm AddressIV. Gratitude & Thanksgiving Promos!V. Return Customer? You Have Credit!
Fighting Hunger, Poverty, and Pollution
You helped us give 1% of our 2016 sales to Heifer International, through our 1% For the Planet membership.
Fighting Hunger, Poverty, and Pollution
You helped us give 1% of our 2016 sales to Heifer International, through our 1% For the Planet membership.
Research Notes: Lems Boulder Boot
The Perfect Boots for Light Hiking (or Heavy Dancing) in the Cold.
Research Notes: Lems Boulder Boot
The Perfect Boots for Light Hiking (or Heavy Dancing) in the Cold.
Design-Focused Video Interview, at The 21 Conve...
What I loved about doing this interview was how much we got to dive into design details. I put a lot of thought into every part of the shoe, and...
Design-Focused Video Interview, at The 21 Conve...
What I loved about doing this interview was how much we got to dive into design details. I put a lot of thought into every part of the shoe, and...
Interview on Survival Punk Podcast Episode 110
I like mixing things up to create new things, or what James Altucher calls "idea sex." My barefoot dress shoe, Chronology? That's some sweet, sweet, idea sex. And James Burnette's "Survival with...
Interview on Survival Punk Podcast Episode 110
I like mixing things up to create new things, or what James Altucher calls "idea sex." My barefoot dress shoe, Chronology? That's some sweet, sweet, idea sex. And James Burnette's "Survival with...
My First Podcast Interview, with YIELD Mastermind
YIELD stands for Young, Innovative, Entrepreneurial, Leadership and Direction. You can click the play symbol below to start listening, or find it on iTunes, Stitcher, and SoundCloud.
My First Podcast Interview, with YIELD Mastermind
YIELD stands for Young, Innovative, Entrepreneurial, Leadership and Direction. You can click the play symbol below to start listening, or find it on iTunes, Stitcher, and SoundCloud.
The Best Barefoot Dress Shoes: Vivobarefoot Lis...
What is the best zero-drop, minimalist, barefoot, Primal, Paleo, thin, flexible, ergonomic, and wide toebox dress shoe? That you can wear to interviews, work, the office, weddings, funerals, and other...
The Best Barefoot Dress Shoes: Vivobarefoot Lis...
What is the best zero-drop, minimalist, barefoot, Primal, Paleo, thin, flexible, ergonomic, and wide toebox dress shoe? That you can wear to interviews, work, the office, weddings, funerals, and other...
We're Giving 1% (of Sales) for the Planet
Today, Chronology officially joins ~1,200 eco-conscious businesses as a member of One Percent for the Planet (1FTP). What is 1FTP? 1FTP is a network of businesses that pledge 1% of their sales...
We're Giving 1% (of Sales) for the Planet
Today, Chronology officially joins ~1,200 eco-conscious businesses as a member of One Percent for the Planet (1FTP). What is 1FTP? 1FTP is a network of businesses that pledge 1% of their sales...
v1, v2, v3.1, v3.2? A Comparison of Our Oxford ...
With the release of v3.1 and v3.2, it was time to update our comparison chart! Does anything need clarification? Drop a comment!
v1, v2, v3.1, v3.2? A Comparison of Our Oxford ...
With the release of v3.1 and v3.2, it was time to update our comparison chart! Does anything need clarification? Drop a comment!
Research Notes: Xero Shoes Umara Z-Trail
I recently came across a few great shoes that may influence how I design my own. Since you guys enjoyed my newsletters on boot development so much (here's one), I decided to...
Research Notes: Xero Shoes Umara Z-Trail
I recently came across a few great shoes that may influence how I design my own. Since you guys enjoyed my newsletters on boot development so much (here's one), I decided to...